Fifth annual NYC international pickle day.
** FOR IMMEDIATE RELEASE**
CONTACT: Dara Lehon • Lower East Side BID • 212-226-9010 • email@example.com
Nancy Ralph • NY Food Museum • 212-966-0191 • firstname.lastname@example.org
HALF SOURS HAVE NEVER BEEN SO SWEET
-- FIFTH ANNUAL NYC INTERNATIONAL PICKLE DAY SET FOR OCT. 2, 2005 --
LOWER EAST SIDE, NY, August 24, 2005 — The heart of New York’s old pickle district will beat again at the Fifth Annual New York City International Pickle Day Festival (Pickle Day) to be held Sunday, October 2, from 11 a.m. to 4:30 p.m. on Orchard Street between Houston and Stanton Streets. Co-sponsored by the NY Food Museum, the Lower East Side Business Improvement District (LES BID), the free multi-cultural event pays tribute to pickling traditions and the people who enjoy them with music, activities, and of course – free pickle samples.
“For years our motto has been: ‘Music, memory, smells, tastes, science, medicine, magic and religion. With our new demonstrations and exhibits, our motto describes the pickle adventure better than ever,” says Nancy Ralph, NY Food Museum Director and event founder.
The pickle adventure is about more than cucumbers — it’s about the radishes, tomatoes, okra, cabbage, fish, meat, carrots, beans, onions, eggs, limes, mangos, peaches, beets — anything that gets preserved in brine. And, this year’s event will have something for everyone – from kids to seniors.
Children’s activities, familiar vendors and the variety of free pickle samples from kim chi to kosher dills bring to life pickling traditions from diverse American traditions and from the immigrant communities of India, Germany, Poland, China, Japan, Scandinavia, Korea, Vietnam, the Middle East, Africa.
Music and activity will fill the streets as Pickle Day 2005 enhances its exhibits with everything from new tastes to home canning demonstrations and more displays on fermentation. Pickle-themed books, and limited event merchandise will be sold, proceeds from which will be donated to the NY Food Museum.
Pickle Day has been made possible by volunteers. This year’s main sponsors include Loho Realty, and The Onion, and participants include Guss’ Pickles, Russ & Daughters, The Pickle Guys, Lower EastSide Girls’ Club, the Lower East Side Ecology Center, Just Food, the Lower East Side Jewish Conservancy, Asian Americans for Equality (AAFE), the Matzo Files, and more.
“We’re thrilled to host the fifth annual Pickle Day in our District. The Lower East Side’s eclectic and diverse neighborhood is the perfect backdrop to such a unique event. The Day pays tribute not only to pickling, but to the tenacity and merchandising fervor of immigrants who have enriched and continue to flavor the LES,” says Joseph Cunin, Executive Director of the LES BID.
Afterall, few places beside the Lower East Side are better fit to host Pickle Day, where primary attractions are music, nightlife, garments, and pickles.
ABOUT NY FOOD MUSEUM
The NY Food Museum is a 5-year old non-profit organization dedicated to encouraging people to think about the food they eat. Past programs include "How NYC Ate 100 Years Ago," "The History of the School Lunch Program" held at the St. George Ferry Terminal and "Cooking for the Lower East Side" in partnership with the Henry Street Settlement. Upcoming programs include work with the Artisan Baking Center on the history of Bakers’ Union in New York, “Feeding the City in 1939, 2006, and 2050” with the Museum of the City of New York, a documentary film, a traveling exhibit on Jewish Food traditions and consumer education and a bicycle-powered exhibit about food delivery. If you are interested in helping with Pickle Day or becoming a museum volunteer, call 212-966-0191 or email NYFOODMUSE@aol.com. For online exhibits, see www.nyfoodmuseum.org.
ABOUT THE LOWER EAST SIDE BID (LES BID)
Established in 1992, the Lower East Side Business Improvement District (LESBID) is a non-profit economic development organization created to revitalize the Orchard Street Shopping District while preserving its unique and diverse character. Today, the LES BID is a community of over 400 merchants and property owners managed by a Board of Directors and consisting of local merchants, property owners, residents and elected officials. The LESBID promotes the local businesses, hosts events and provides community beautification services. For more information, call 212.226.9010 or see www.lowereastsideny.com. L.E.S. is More. Explore.