So goes logo: LoHo Realty has redesigned its logo to “welcome a new era for the historic Lower East Side.” The new logo is a modern motif to reflect the new Lower East Side. Also, the decision was made to drop the silhouette of the World Trade Center, which had been kept until now out of respect and solidarity with those who perished. “Three years later, with the cornerstones being built on the site and the new Center ready to begin rising soon, and also the demographic shifts that 9/11 brought to bear on our neighborhood, we felt it was time for a change that reflected the realities of today,” said Jacob Goldman, LoHo Realty’s president.